Under the guidance of Jiggs Kalra, Bawarchi Tolla has become the premier food consultancy company in the country with services as varied as commercial flavoring to specialized catering. One of Bawarchi Tolla’s integral services includes Restaurant and Hotel consulting through which the company seeks to provide its clients with truly unique and original concepts that prove successful on financial as well as critical grounds. Concepts include The Great Kebab Factory at the Radisson, Dum Pukht at the Sherton, Aangan at the Hyatt New Delhi, Singh Sahib at the Park Royal Intercontinental.

The company is also the pioneer when it comes to building strong media relations for its clients. With its extensive network of media contacts, Bawarchi Tolla is able to garner strong media attention for its concepts and Food Festivals and is able to leverage this network to help promote the event, be it the launch of a restaurant, a major wedding or a gourmet Food Festival.

Having conducted numerous International and Domestic Food Festivals, BT’s signature Food Festivals form yet another integral aspect of BT’s core services. Through these events (spanning 10-15 days usually), clients seek to promote their restaurants by highlighting a cuisine from the plethora of options that BT’s Master Chefs provide. These events tend to provide not only financial benefits through increased sales but also seek to position the restaurants in which they are conducted, uniquely. Benefits of food festivals can be quantified in the following ways:

• Increased Sales
• Significantly greater media coverage
• Better Brand positioning
• Ability to attract a more diverse clientele

BT has a team of experts that include Master Chefs, culinary experts and PR executives. Through its team of dedicated foodies, the company seeks to deliver a level of service second to none.

Currently BT is developing fresh new concepts under its own banner. These ventures range from Fast Food to Fine Dining and are seeking to place BT as a market leader in the restaurant industry. For more information about BT’s services and signature concepts kindly send inquiries to info@bawarchitolla.com.